What is Oud? A Complete Guide to Arabian Perfume

Oud is a dark, resinous wood formed when the Aquilaria tree becomes infected with a specific mould. The result is one of the most valuable raw materials in perfumery. In Arabian fragrance culture, oud represents heritage, luxury and spirituality. Modern extraits blend oud with rose, saffron, amber and musk for incredible longevity — often 12 to 24 hours on skin. For retailers, oud perfumes command premium margins and strong repeat purchase, especially in the GCC, North Africa and South-East Asia.